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Pawly AG is the operator of the website and provider of the services offered on this website. Thus, Pawly AG is responsible for the collection, processing and use of your data and must ensure compliance with Swiss law. Pawly AG attaches great importance to the protection of your personal data. Herewith, we inform you which data is collected on and how it is used. You will also learn how you can verify the accuracy of this information and how you can request that we delete this data. Please note that this privacy statement may change from time to time. We therefore recommend that you regularly read this Privacy Policy to ensure that you are always familiar with the latest version.

About this policy.

Pawly is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This policy outlines how we aim to achieve this and includes the information collected when:

- Using our website (

- Making enquiries on our website.

- Subscribing to our newsletter.

Definition of personal data.

Personal Data means any data that relates to an identifiable person who can be directly/indirectly identified from that data. In this case, it means personal data that you give to us via our website or email.

By providing your personal data, you agree that we can use your personal data in accordance with this policy.

Ensure you understand this policy in its entirety and take your time to read it.

Who are we?

Pawly is a technology company developing products for the pet market. 

How do we collect information from you?

We collect information from you:

- When you make an inquiry.

- When you sign up to marketing emails.

What type of information is collected from you?

You may be asked to submit personal information about yourself when you fill out a form or participate in a survey. We collect information such as:

- Name

- E-mail address

- Survey responses

- When you access our website: 
There is “Device Information” about your computer hardware and software that is automatically collected by Pawly. This information can include:

- Device type (e.g. mobile, computer, laptop, tablet)

- Cookies

- Operating system

- IP address

- Browser type

- Browser information (e.g., type, language, and history)

- Domain names

- Access times

- Settings

- Referring website addresses

- Other data about your device to provide the services as otherwise described in this policy.

- Location information: 
If you use our website, we may receive your generic location (such as city or neighbourhood).

How is your information used?

Our use of your personal data will always have a lawful basis, either you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests.

We require the information outlined in the previous section to understand your needs and provide you with a better service, and in particular for the following reasons:

- Internal record keeping.

- Improve our products and services.

- Send marketing communications if you have opted in to receive them.

- We may use the information to customise the website according to your interests.

Who has access to your information?

We will not sell, distribute, or lease your personal information to third parties. Any personal information we request from you will be safeguarded under current legislation. For further information, please see paragraph below “Swiss Law Data Legislation”.

We will only share your information with companies if necessary to deliver services on our behalf. For example, service providers, third-party payment processors, and other third parties to provide our Sites and fulfil your requests, and as otherwise consented to by you or as permitted by applicable law.

Third-parties whose content appears on our Site may use third-party Cookies, as detailed below. Please refer to ‘Use of Cookies’ for more information on controlling Cookies. Please note that we do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

You may choose to restrict the collection or use of your personal information at any point. Please refer to the Your Choices section of this Privacy Policy for details.

How and where do we store data?

We will only keep your personal data for as long as we consider necessary for the fulfilment of your request, after which we will securely delete or in some cases anonymise your personal data. We perform regular status checks to review when personal data needs to be deleted. However, as we process personal data for various purposes, the actual period for which your personal data will be stored will depend on the circumstances.

Pawly data is stored securely in data centres managed by Google, Wix, Outlook, DashThis and Mailchimp.


We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

Your choices.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not pass your details to any third parties for marketing purposes unless you have expressly permitted us to. Furthermore, you can change your marketing preferences at any time by contacting us by email at

You have a right to request a copy of the personal information that Pawly holds about you and have any inaccuracies corrected. Any such requests should be made to this email address:

You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.


Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our website.

We will keep your data secure and therefore take all reasonable measures to protect your data from loss, access, misuse or alteration. Our employees and contractors who have access to your data will be contractually bound to secrecy and compliance with data protection laws. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Use of "Cookies".

To facilitate the use of our website,, we use so-called cookies. "Cookies" are small pieces of information that are temporarily stored by your browser on the hard drive of your computer and are necessary for the use of our website, Thus, the information contained in the cookies serves to control the session, in particular to improve navigation and enable a high degree of user-friendliness of a website. The cookies we use do not store any person-specific information. With most web browsers, cookies are accepted automatically. You can avoid this by changing the settings of your browser. You can remove cookies stored on your PC at any time by deleting the temporary Internet files (browser bar "Tools-Internet Options"). Deactivating cookies may mean that you cannot use all the functions of our portal.

Swiss law data protection legislation.

Pawly AG, as a Swiss corporation, is subject to all applicable Swiss laws in the matters of the present policies. For further information:

Which is summarized in Art. 13 SFC; Article 28 of the Swiss Civil Code, the Federal Act on Data Protection 1992 (“FADP”) and any currently applicable legislation and/or future amendments.

We use cookies for the following purposes.

- Performance and analytics: cookies help us analyze how the services are being accessed and used and enable us to track the performance of the services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information that you find interesting. We also use cookies to provide insights regarding the website’s performance, such as page views, conversion rates, device information, visitor IP addresses, and referral sites.

- Third Parties: Third Party services may use cookies to help you sign into their services from our services. We also may use third-party cookies, such as Google Analytics, to assist with analysing performance. Any third-party cookie usage is governed by the privacy policy of the third party placing the cookie.

- Opting Out: You can set your browser to not accept cookies, but this may limit your ability to use the services.

Our Website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

What happens if our business changes hands?

We may expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part. The new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by us.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. (When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.)

For more information, please feel free to contact us at:

Changes to this statement.

Pawly will occasionally update this Privacy Policy to reflect company and customer feedback. Pawly encourages you to periodically review this statement to be informed of how Pawly is protecting your information. This privacy policy is currently valid. Last edit: 09.12.2022

Contact information.

Pawly welcomes your comments regarding this Privacy Policy. If you believe that Pawly has not adhered to this Privacy Policy, please contact Pawly at We will aim to use commercially reasonable efforts to promptly determine and remedy the problem.

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